7 places to find and respond to journalists' requests
This week I want to keep it short and sweet by just pointing out various services you can use to find quick media opportunities.
These are all a form of responding to journalist requests and are often one of the most efficient ways to get media coverage because you know a journalist is already looking to cover a certain topic. Obviously there's a caveat here - you need to be a good fit for the expertise/ experience they're looking for, but you'd be amazed how often these opportunities come up - and with huge titles, too - so you should absolutely make the most of them.
Here are 7 to get on your radar:
- HARO (Help a Reporter Out): HARO is a popular service that connects journalists with sources. Business owners can sign up to receive daily emails with media requests from journalists across a variety of industries.
- ResponseSource: ResponseSource is a similar service to HARO and operates in the UK. It connects journalists with sources and provides a platform for businesses to respond to media requests.
- Gorkana: Gorkana is a media monitoring and analysis service that also offers a platform for businesses to respond to media requests. It operates in both the UK and US.
- SourceBottle: SourceBottle is a service that connects journalists with sources in Australia, the US, and the UK. Business owners can sign up to receive media requests and respond to them.
- ProfNet: ProfNet is a service that connects journalists with sources across a variety of industries. Business owners can sign up to receive media requests and respond to them.
- #journorequest is a hashtag used on Twitter by journalists looking for quotes from experts for pieces they're already writing. This works, regardless of where you are in the world.
- Journalists may add an email address to their articles during developing or changing news stories, encouraging readers to contact them if they have been affected by the topic. Alternatively, publications may indirectly invite guest contributions or opinion pieces from individuals unaffiliated with the publication. To stay up-to-date with such requests, one can create Google alerts for relevant keywords or phrases in their industry to respond promptly to news and opportunities.