How to find podcasts to pitch to

Over the last month, we’ve talked quite extensively about podcasts - how to pitch them and what to pitch them with. All well and good, but if you don’t know how to find the right podcasts to pitch to, it’s not much use.

So that’s what we’re getting into today.

Here we go.

Identify your target audience

Consider the topic or theme of your podcast and determine the audience it caters to. Then, search for podcasts that have a similar audience to yours. This will ensure that you are pitching to a relevant and engaged audience that will be interested in your content.

Research the podcast

Take time to listen to a few episodes of the podcast you are considering pitching to. This will give you a good idea of the tone, style, and format of the show. It will also help you tailor your pitch to the host or producer.

Look for podcast directories

There are numerous podcast directories that can help you find shows in your niche. Websites like Apple Podcasts, Spotify, and Stitcher offer a wealth of information on popular and emerging podcasts. You can search by topic, genre, or even location to find the right shows for your pitch.

Follow industry blogs and social media accounts

Podcast industry blogs and social media accounts can be a great source of information on emerging shows and trends in the industry. Follow relevant blogs and social media accounts to stay up-to-date on new shows and find the right podcasts to pitch to.

Use podcast pitching services

There are numerous services and platforms that connect podcasters with potential guests. These services can help you find the right podcasts to pitch to and streamline the pitching process. Examples include PodMatch, Podbooker, and MatchMaker.fm.