Storytelling tricks to up your pitching game


This week, let's dig into something essential – the knack of storytelling. Yep, we're talking about weaving tales that don't just talk, but sing – stories that grab attention and keep those media peepers hooked.

So, let's break down some tricks that'll give your business that extra oomph and make your pitches irresistible.

Include personal anecdotes

Share bits from your own journey as an entrepreneur – the stumbles, the lightbulb moments, and the "I can't believe that actually worked" anecdotes. It's not just about business; it's about the personal touch. A little bit of you in your brand story can work wonders.

Take them on a journey 

Think of your business as a journey and invite people to come along. The ups, the downs, the near-misses – spill the beans. People love stories they can relate to, where they can nod and say, "Oh, been there!" Think of your pitching not as a lecture, but rather a fireside chat with friends.  

Introduce them to your team

We all know that behind your business, it's real people running the show - all of whom have dreams and quirks - so don't be afraid to introduce your team, what makes them tick, and how they're steering your ship. It's like introducing your mates to new friends. Everyone likes a peek behind the curtain, and journalists are no different. 

Paint a picture 

If you're telling a story about how you overcame something or a failure you went through, avoid generic language and instead opt for the specific. Why? Because stories come alive when you paint a picture with your words. Here's an example. Instead of saying something like, “when I found out my launch had failed, I resolved to try harder,” opt for something like, “I was lying on the sofa when I got the call. It was all over. My launch had tanked and I was just £500 from an empty bank account. It was in that moment that I knew: I was never going to let myself feel like that again." 

But still make sure you include the audience 

As you've heard me say before, these stories mean nothing if you don't go the extra mile and explain what that specific journalist's audience can take away from the story. The best stories are the ones with morals at the end - a valuable takeaway that the audience can implement in their own life.