The benefits of being featured on the news
I know, I know - the thought of going on live television (or even doing a pre recorded interview like I've done) is probably the real life equivalent to the 'accidentally going to school naked' dream, but trust me, if you take the leap, you won't regret it.
And here's why...
It'll amplify your credibility
Picture this: you're watching the evening news, and there you are, sharing your expertise on a topic that aligns perfectly with your business. Instantly, your credibility skyrockets! TV news has a massive audience, and being featured as an expert puts you in the spotlight, establishing you as a trusted authority in your field. People tend to perceive those featured on TV as knowledgeable and reliable sources, as well as already hugely successful (and therefore reliable - hello more sales!) so this exposure can do wonders for your professional reputation.
It'll help you reach the widest audience possible
One of the greatest benefits of TV news interviews is the incredible reach they offer. When you share your insights on a popular news show, you're not just speaking to your existing audience; you're connecting with an entirely new group of viewers who may have never heard of you before. This exposure can lead to increased brand awareness, expanded reach, and a potential influx of new customers or clients.
You'll build trust and relationships quickly
Television is a highly personal medium. When viewers see you on the screen, they get to experience your expertise firsthand, which helps build trust. Trust is a crucial element in any business relationship, and being featured on TV news allows you to establish that trust with a vast audience all at once. People are more likely to engage with and support businesses they trust, so this exposure can lead to long-lasting relationships with viewers who become loyal customers.
You'll stand out from the crowd
In today's crowded marketplace, it can be challenging to differentiate yourself from competitors. However, appearing as an expert on the news gives you a unique edge. By showcasing your knowledge and insights on a widely recognised platform, you instantly set yourself apart from the competition. You become the go-to person in your field, and when people are looking for an expert, they'll remember seeing you on TV. This kind of visibility can give your business a significant boost and help you become the top choice in your industry.
Media opportunities snowball
Being featured on the news often leads to more media opportunities down the line. Once you've demonstrated your expertise and established yourself as a credible source, journalists and producers may reach out to you for additional interviews, panel discussions, or expert quotes in articles in the near future. This snowball effect can be incredibly powerful for your business, as it opens doors to ongoing media exposure, solidifying your position as a thought leader and attracting even more attention to your brand, without you having to go out and look for it.
